It is time to refresh some knowledge, pick up the books, study some new stuff and apply what you learn, in reality. I’m talking about the phenomena: study. A high percentage of my time-off-work will be spent on a Master in Marketing for the coming months and my plan is to reflect the steps I’m will be taking, but applied on my project www.teterum.com to make it more «down-to-earth».
For every step taken in this process I will add a link to the post here:
Steps to take when setting up a Marketing Plan
Three different phases will take us through these steps
PHASE 1
1) Analysis of the External environment (see intro)
2) Analysis of the Internal environment (see intro)
3) Diagnostic of the situation (SWOT etc)
PHASE 2
4) Taking strategic decisions
– Setting mission, vision, values, corporate culture
– Corporate strategies
Defining the business
Defining the portfolio of products or services
Defining competitive strategies
Defining strategies for growth
– Functional strategies
PHASE 3
5) Taking operational decisions
– Action plans
– Prioritization of activities
– Budgeting and financials
The project
The project I have chosen is the one I launched with Ivan Ruiz Sevilla in September. We are still making changes and listening a lot to our customers for the pilot market – Spain – we decided to go for.
This is the perfect project to work with as it’s a Start-Up project based on a MVP (Minimum Viable Product) strategy with a limited time of test time to detect the market demand.
Have you worked with a Marketing Plan lately that you would like to share? More than happy to share experiences
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