My friend and professional in the area of Digital Marketing has launched his new blog: www.josecomerma.com It is one of those places I recommend you to visit (yes, I know it is in Spanish but use Chrome translator and your problem is solved). It will be interesting tho see the development of this blog as it talks about areas related to Digital Marketing: a continuously developing area with new techniques but based on the Marketing basics.
Jose starts to talk about applications and how to create loyal customers with help of apps to trigger impulsive shopping behavior.