Internal Analysis

When analysing the company and doing the internal analysis it is important to get a picture of the situation of the company. Therefore these areas are studied:

  • The history of the company
  • The history of its products and description of the portfolio
  • The characteristics of the company structure
  • The mission and strategies
  • The productive capacity
  • The financial capacity
  • The capacity of innovation
  • The capacity of structure
  • Sell strategies
  • Communication strategies
  • Strengths and weaknesses

What do you suggest you need to analyze internally in order to get a good picture of your company?


One thought on “Internal Analysis

  1. Pingback: Introduction to the External and Internal Analysis of your Strategic Marketing Plan | Patricia Polvora's Blog

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