Getting started with analysing the market – An introduction to the microenvironments
The environment can impact you. Therefore, you must make sure that you are aware of the external factors that you can not control but that you have to adapt to. The macro analysis is composed by (PESTELI):
How is the political situation on your market affecting you. It is very important to know all laws that could impact your business, all legislation.
How is the economic situation on your market impacting you.
What social trends should you pay attention to in order to benefit from or pay attention to when setting your strategies.
Any technologies that could affect your business that you should take into consideration.
There may be aspects in the industry that you should take into consideration.
Summarize the conclusions of how these aspects impact your business.